In response, Cartier developed a practice of adding reference numbers to their timepieces. As the brand grew to be a more prominent and powerful force in the industry, other manufacturers started to create imitations of Cartier’s models. Soon after, Cartier introduced another one of their most iconic models. Cartier was quickly emerging as one of the most successful watch companies in the world. By this time, the brand had gained widespread popularity. Later in 1907, they also expanded their global presence by opening boutiques in St. Jaeger agreed to be the exclusive supplier of movements for Cartier. The unique model showcased a distinctive flat shape and square bezel.įour years after the Santos debuted, Cartier forged a partnership with Edmond Jaeger of the distinguished watch manufacturer Jaeger-LeCoultre. The result was the first Cartier Santos in 1903. To refine the design, Cartier used his close personal friend and famed aviator Alberto Santos-Dumont as a source of guidance and inspiration. They developed the timepiece specifically to meet the evolving needs of pilots. They helped bring a fresh perspective to the brand and expand the company’s offerings.īy the turn of the twentieth century, Cartier had created its first men’s wristwatch. After growing the brand for a few decades, Cartier brought his sons into the family business. In the beginning, Cartier built the company’s reputation by outfitting the members of high society. Louis-Francois Cartier founded his namesake brand in Paris, France in 1847.
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