Bitdefender, Kaspersky, and Webroot charge $59.99 for three licenses.
Norton charges the same $49.99, but for one license. Webroot costs the same as IObit for three licenses. IObit's pricing is in line with competing products.
Given the need for constant vigilance and antivirus updates, the subscription model does make sense. Advanced SystemCare Ultimate, like almost every other antivirus tool, is a subscription, $49.99 per year. You can purchase the tune-up utility once and use it for as long as you like, paying again only if you upgrade to a more advanced version. IObit's products are almost always steeply discounted, but at first glance, the list price of this mini-suite and of the standalone tune-up tool appear the same-$49.99 for use on three PCs. The current version 11 adds ransomware protection, among other enhancements, but testing revealed a big hole in protection against ransomware, and the product failed some of our hands-on tests. The company's main focus is tuning performance, with antivirus capabilities added only in the top-of-the-line IObit Advanced SystemCare Ultimate. With IOBit, things are the other way around. When antivirus utilities expand into full-scale security suites, we're accustomed to seeing them add performance tune-up tools, perhaps to offset any perceived slowdown caused by security functions. IObit Advanced SystemCare Ultimate Specs Active Do Not Track
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